Women In Advertisement
Take a look at the image above from Dolce & Gabbana. At first, this image looks like another typical ad: sexual, provocative. After all, sex sells. However, it's not hard to notice something: this isn't an intimate moment between a man and woman. Look to the left and right. There are three men in this image and one woman. Take a moment to notice her body position. She's being pinned down, her head turned away, and her eyes are staring into the distance. To me, that is not a happy expression.
Now you may observe the men in this ad. Two are standing with their bodies positioned towards the camera. The third is shirtless and pinned the woman to the floor. They all appear powerful. The fact that she is pinned to the floor rather than a bed is one of the biggest signs that there is nothing consensual about this sexual behavior.
Unfortunately, ads like these -presenting women as controlled, abused, killed, and raped- are printed everyday. Of course, the company who prints these ads aren't promoting abuse but are using the visual representation of it to present power. It's a sick world we live in.
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